# Weekly competitor brief

Prepared by: [Name / team]
Review window: [Start date – end date, timezone]
Last verified: [Date and time]
Audience: [Product / sales / strategy / other]
Decision to support: [The question this brief should help answer]
Competitors / products / regions: [Scope and exclusions]

## Executive finding

[One short paragraph: what changed, why it may matter, and the recommended next check.]

## Material change 1: [Specific observation]

- Observation: [What the evidence establishes; separate from inference.]
- Baseline: [Prior state and date; write “not available” if missing.]
- Current state: [Observed state and date.]
- Possible implication: [Interpretation, clearly labeled as such.]
- Confidence: [High / medium / low, with a reason.]
- Contradictory evidence / alternative explanation: [What could change the conclusion.]
- Open question: [What remains unverified.]

### Supporting sources

| Source and URL | Published / updated | Observed at | Supports | Limits |
| --- | --- | --- | --- | --- |
| [Title](https://example.com/replace-with-source) | [Date or unknown] | [Date, time, timezone] | [Exact claim] | [Region, login, missing history, etc.] |

[Repeat for each material change. Do not count repeated coverage of the same announcement as independent corroboration.]

## Recommended actions

| Action / verification step | Owner | Due date | Decision affected |
| --- | --- | --- | --- |
| [Concrete next step] | [Name] | [Date] | [Decision] |

## Coverage and method

- Sources / exact pages reviewed: [List]
- Sources unavailable or excluded: [List]
- Comparison method: [Dated baseline, page comparison, announcement review, etc.]
- No material change observed: [If applicable, state the scope reviewed; do not imply complete market coverage.]
- Next review: [Date]

Template by EvidentSignal: https://evidentsignal.com/templates/competitor-brief/
Worked example: https://evidentsignal.com/sample-brief/