Download the Markdown template
Find evidence for your next product review
Create a Free competitor news watch, inspect the sources, and save a finding for your brief. Start with one competitor; add more once the results are useful.
What the template includes
- Review dates, audience, competitors, and the decision to support.
- An executive finding with a clear distinction between observation and inference.
- A source table with publication dates, observation dates, and limitations.
- Confidence, contradictory evidence, and unresolved questions.
- A follow-up owner, due date, and next review date.
A small example of a useful finding
Illustrative observation: a competitor’s pricing page adds an annual billing option.
Possible implication: prospects may compare annual commitments differently.
Next check: confirm the currency, eligible customers, and effective date before changing sales guidance. Keep the source link with the observation.
How to use it
- Open the file in a text editor or a Markdown-compatible document tool.
- Replace bracketed prompts with your own observations and source URLs.
- Remove sections that do not affect the audience’s decision.
- Check every citation, assign next actions, and date the final brief.
Start with the monitoring guide if you have not yet defined your watch scope.
Want to build a recurring workflow?
The template works independently. EvidentSignal can help gather changes and build source-backed briefs from your watches. Compare the sample brief with the Free and Pro options.